What is Digital Marketing? Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to reach and engage with a target audience. It encompasses a wide range of online marketing activities aimed at building brand awareness, driving website traffic, generating leads, and ultimately, converting prospects into customers. Some key components and strategies of digital marketing include: Search Engine Optimization (SEO):  The process of optimizing a website's content and structure to improve its visibility in search engine results pages (SERPs) for relevant keywords. The goal is to attract organic (non-paid) traffic to the website.                      FOR MORE INFO⌦  CLICK HERE Pay-Per-Click Advertising (PPC):   A model where advertisers pay a fee each time their ad is clicked. This form of advertising allows businesses to bid on keywords relevant to their target audience and display ads on search engines or other platforms. Social