What is SMM? SMM stands for Social Media Marketing. It is a form of digital marketing that involves promoting products, services, or brands through social media platforms. The goal of SMM is to create and share content that attracts attention, engages the target audience, and encourages them to take some desired action, such as visiting a website, making a purchase, or interacting with the brand. Social media marketing utilizes various social media channels, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and others, to reach a wide audience and build brand awareness. It involves both organic strategies, where content is shared without paid promotion, and paid advertising campaigns to increase the reach and visibility of the content. Some common tactics used in social media marketing include creating and sharing engaging posts, running targeted ads, collaborating with influencers, conducting contests and giveaways, responding to customer inquiries and feedback, and