OFF PAGE SEO Off-page optimization, also known as off-site optimization, refers to the activities and strategies used outside of your website to improve its search engine rankings and overall online presence. Unlike on-page optimization, which involves optimizing elements within your website, off-page optimization focuses on external factors that influence your website's authority, reputation, and popularity in the eyes of search engines. The primary goal of off-page optimization is to build quality backlinks from reputable and relevant websites, which signal to search engines that your website is valuable and trustworthy.Improve your Backlinks are links from other websites that point to your site, and they play a crucial role in search engine algorithms. Here are some common off-page optimization techniques: Link Building:  Acquiring backlinks from other websites, directories, and social media platforms. The quality and relevance of these backlinks matter more than the quantity.