Email Marketing Email marketing is a digital marketing strategy that involves sending emails to a group of recipients with the goal of promoting products, services, offers, or building relationships with customers. It's one of the most effective and direct ways for businesses to reach their target audience and engage with them on a personalized level.  Types of email marketing Building an Email List:  Need email address for start email marketing campaign. This list can be built organically through website sign-ups, social media, events, and other interactions with potential customers. It's essential to obtain permission from individuals before sending them marketing emails to comply with anti-spam laws. Segmentation:  Not all customers are the same, so it's important to segment your email list based on various criteria like demographics, behavior, purchase history, etc. This allows you to send targeted and relevant content to different groups, increasing the chances of enga